How Ford Botched Its Explorer Relaunch

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Ford revamped its pioneering and popular Explorer SUV for the 2020 model year. With more than 8 million units sold, the Ford Explorer is one of the best selling SUVs of all time. Moreover, it was long a cash cow for Ford. But the launch was riddled with troubles, sparking worries about a legendary automaker in the midst of tremendous change. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC http://www.youtube.com/results?search_query=%23CNBC How Ford Botched Its Explorer Relaunch